Already David Ogilvy commented that it’s not creative unless it sells. You will hear many things when you try to sell your idea in corporations or even small companies:

  • It’s a great idea but unfortunately, we don’t have the budget
  • That’s all very good in theory, but in my experience...
  • I like it, but the CEO would never agree
  • You need to be more specific about your proposal
  • If it’s that good, why hasn’t somebody else thought of it before?
  • Let’s wait until the new organization has settled down
  • The money wouldn’t come to this department anyway...
  • This is a short-term solution; we’re more interested in the long-term

Don't get wasted! Your imagination is always good enough to start at least with a test inventure process and you will enjoy it. Maybe you will need 10.000 ideas like Edison or you will be more successful with inventures like Tesla - just don't forget the business model like him. Inventure cycle as Tina Seelig teach on Stanford is showing us the process to make our ideas fly: Actions + Attitudes are required at each step along the way:

  1. Imagination requires engagement + the ability to envision alternatives
  2. Creativity requires motivation + experimentation to address challenges
  3. Innovation requires focusing + re-framing to generate unique solutions
  4. Entrepreneurship requires persistence + the ability to inspire others

Don't waste your ideas - if your actions and attitudes are right on first three steps you can accelerate your entrepreneurship power also with a free Udacity course by Steve Blank here.

Think less, stupid more.