Already David Ogilvy commented that it’s not creative unless it sells. You will hear many things when you try to sell your idea in corporations or even small companies:
- It’s a great idea but unfortunately, we don’t have the budget
- That’s all very good in theory, but in my experience...
- I like it, but the CEO would never agree
- You need to be more specific about your proposal
- If it’s that good, why hasn’t somebody else thought of it before?
- Let’s wait until the new organization has settled down
- The money wouldn’t come to this department anyway...
- This is a short-term solution; we’re more interested in the long-term
Don't get wasted! Your imagination is always good enough to start at least with a test inventure process and you will enjoy it. Maybe you will need 10.000 ideas like Edison or you will be more successful with inventures like Tesla - just don't forget the business model like him. Inventure cycle as Tina Seelig teach on Stanford is showing us the process to make our ideas fly: Actions + Attitudes are required at each step along the way:
- Imagination requires engagement + the ability to envision alternatives
- Creativity requires motivation + experimentation to address challenges
- Innovation requires focusing + re-framing to generate unique solutions
- Entrepreneurship requires persistence + the ability to inspire others
Don't waste your ideas - if your actions and attitudes are right on first three steps you can accelerate your entrepreneurship power also with a free Udacity course by Steve Blank here.
Think less, stupid more.